How To Know If Your Tweet Was Successful It is an excellent sensation when your business page gains favourites and retweets on Twitter but do these factors mean that the tweet in question was a success? If you look at the amount of brands which tweet witty meme after witty […]
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Ben and Jerrys Fair Tweet Campaign In 2011 Ben and Jerry’s launched their “Fair Tweets” campaign. The campaign was highly successful and made use of two marketing techniques. It made use of cause campaign through the campaigns associated with Fair Trade. The Ben and Jerrys Fair Tweet Campaign also made use […]
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Tesco Mobile’s Twitter Campaign Is #NoJoke Up until 2009 Twitter was a relatively little known social media platform, its novel concept of fast paced interactions, which were limited to just 140 characters and placing hashtags in front of words, quickly gained the platform popularity. From its humble beginnings, it was […]
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Google Plus Embedded Posts On Monday September 9th 2013, Google Plus unveiled a range of new features for the social media platform. One of these new features was Google Plus Embedded Posts. This is a tool which enables blog and content writers to embed Google Plus content on other pages. […]
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Do Men And Women Use Social Media Differently? The habits of men and women are different. There is no doubt that men and women’s minds seem to be wired differently. In support of this view, an overwhelming number of books have been written, most noticeably Men Are From Mars, Women […]
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Twitter IPO Filing Recent reports have established that Twitter is expected to be valued at up to $15 billion. The social media platform made the announcement that it had applied for IPO confidentiality public on September 12th 2013. True to form, Twitter made this announcement via a tweet. The tweet, […]
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Where the Word Tweet Came From Prior to the launch of Twitter in 2006, the word tweet was never used in the verb or noun context with which it is now commonly associated. At the platforms launch, their services were described either as “tweetering”. Users of the social media platform […]
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Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to […]
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Top Twitter Shortcuts Twitter as a social media platform keeps going from strength to strength with an active membership which is continually growing. Due to the novel format, whereby posts consist of 140 characters or less, of submitting content into the platform it produces rapid input and concise content. However […]
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Dealing with Social Media Criticism There is nothing new in people criticising brands publically. For some companies it can be a baptism of fire, heralding the company’s graduation into the public sphere. What is perhaps new is that the internet and social media provide a public and global platform from […]
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