It seems that nowadays an overwhelming number of businesses launch their social media marketing programs out of a misplaced obligation, after which they spend time struggling to implement a model that will work and can also be easily managed. The majority of these programs are launched with no specific goals […]
Read More
Which Social Media Platforms Work Best When Used Together? When utilising social media as part of a brands online marketing strategy, it is incredibly important to understand each particular platform. This is because different platforms have slightly different audiences, have different preferred types of content and make use of different […]
Read More
Hermann Rorschach Google Doodle Google celebrated what would have been the 129th birthday of the Swiss psychologist, with a Hermann Rorschach Google Doodle on November 8th 2013. The Hermann Rorschach Google Doodle, which can still be viewed by clicking here, was in black and white and featured a cartoon depiction […]
Read More
Nike Social Media Campaigns Nike is an excellent example of a company who has successfully increased their brand exposure through a number of highly effective social media campaigns. Collected beneath are a number of these Nike social media examples, some of which tie into the brand’s huge #makeitcount initiative and […]
Read More
Google Plus Tools 2014 looks set to be an exciting year for social media platforms, especially Google Plus. Created in 2011, Google Plus was dismissed early on as unpopular and unfinished. Despite this early dismal, Google Plus has gained over one billion unique user accounts. The community which Google Plus […]
Read More
Old Spice Social Media In 2010, Old Spice launched one of the most memorable and subsequently successful social media based creative marketing campaigns the internet had ever seen. The endurance and longevity of the Old Spice campaign can be attributed to the fact the brand reiterated their message through a […]
Read More
Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set […]
Read More
Social Media Tips When shaping successful social media campaigns, it can be hard for small businesses. Often the problem lies in attempting to best engage with an audience through social media platforms such as Facebook and Twitter. Collected beneath are a selection of tried and tested social media tips for […]
Read More
The overwhelming majority of brands who make use of social media wish to extend their following. Whether this be through Facebook “likes” or Twitter followers, companies are increasingly looking to improve their cyber reach through social media. This is because social media platforms provide brands with an excellent forum whereby […]
Read More
Social Media Facts 2013 In the beginning many were dismissive of social media, seeing it as the online playground of teenagers. This trend was marked by the overwhelming number of teenagers who made up the virtual population of MySpace. Facebook changed everything. With Facebook the demographic shifted quickly from teenagers […]
Read More