Search Engine Optimisation and Social Media
Most of the millennial generation will have no idea what the # on their keyboards was actually used for before it become the king of connecting trends. On the 23rd of August 2007, Chris Messina – then a product designer at Google – sent out a tweet that would have […]
Drive Brand Awareness Through Social Media Whereas as little as five years ago business owners would often diminish the credibility of social media as a channel worth marketing to, today’s world paints a very different picture. In the UK alone we are looking at over 32 million accounts on Facebook, […]
Choose your channel and purpose To be able to choose which of the major social media platforms you should be investing your time and resources on, first learn the needs of your target audience. You do this by creating buyer personas which answers questions like what the percentage of time […]
Instagram is a great social media platform to use as part of your overall digital marketing strategy. However, it’s important from and time and cost perspective to ensure that you’re using it in the right way to gain the maximum gains for the effort you put in. Here’s our top […]
Snapchat has often been touted around as being the next social media platform that marketers need to get to grips with. With Facebook now replicating Snapchat features on it’s own platforms (e.g. Instagram Stories), it only adds credence to the fact that Snapchat has got something. So who is on […]
The value of Instagram Takeovers is HUGE! Here’s how you go about it. What is an Instagram Takeover? An Instagram takeover simply put, is the collaboration between you and another user whereby you appear on each other’s stories. You don’t need their login details or anything to do it, instead […]
Check out our five favourite, breathtaking free stock photo websites! Understanding Licenses This post has been written with the good intention of helping you supercharge your social media posts with eye-catching, beautiful imagery that is available to use for free. The websites compiled in this post have many photographs that are […]
Often due to their nature, small businesses only have access to extremely limited resources. Often therefore, small businesses pride themselves on their ability to move quickly from project to project. However this sometimes comes at the cost of achieving their long term growth goals. In order to be successful small […]
Many publishers are looking for the next silver bullet for creating and attracting a readership for their online content. In many ways this is still a work in process, however social media provides the best avenue for these publishers to locate their target audience. The rise of social media, in […]
Simply put there is no silver bullet which will ensure success for your small business on social media. However, this should not unnerve you; a number of recent studies have shown an increase in the number of small businesses who are profiting as a result of their social media marketing […]