Facebook offers different options for you to target your audience in the form of Facebook Pages and Groups. So which one is right for your business or organisation? And with the recent addition of Groups to Pages does this provide you with the ultimate package? Pages vs Groups Before the […]
Read More
Facebook has long been the cornerstone of many businesses social media marketing strategy. Whilst many page managers are able to competently navigate and make use of their Facebook Page features, there may be a number of the platform’s features which they are not taking full advantage of. To allow small businesses […]
Read More
Dealing with Social Media Criticism There is nothing new in people criticising brands publically. For some companies it can be a baptism of fire, heralding the company’s graduation into the public sphere. What is perhaps new is that the internet and social media provide a public and global platform from […]
Read More
Your Facebook Likes We share an enormous amount of our lives on the social media platform. Not merely in what we post but also in which Facebook pages we like. These Facebook likes can be used by employers and friends alike to build an accurate portrait of us as individuals. […]
Read More