Search Engine Optimisation and Social Media
Facebook offers different options for you to target your audience in the form of Facebook Pages and Groups. So which one is right for your business or organisation? And with the recent addition of Groups to Pages does this provide you with the ultimate package? Pages vs Groups Before the […]
During it’s first Facebook Communities Summit, Facebook announced that it was rolling out a number of tools and features for its communities. Updates included in this announcement were group insights, membership request filtering, removed member cleanup, scheduled posts and group-to-group linking. So, lets dive into these new features and see […]
What is the Facebook pixel? The Facebook pixel as described by Facebook “is a piece of JavaScript code for your website that enables you to measure, optimise and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices […]
Many publishers are looking for the next silver bullet for creating and attracting a readership for their online content. In many ways this is still a work in process, however social media provides the best avenue for these publishers to locate their target audience. The rise of social media, in […]
Simply put there is no silver bullet which will ensure success for your small business on social media. However, this should not unnerve you; a number of recent studies have shown an increase in the number of small businesses who are profiting as a result of their social media marketing […]
How Creative Industries Can Maximise Their Audience sing Social Media Socrates was not a fan of the written word but look at what books have offered the world. Could you ever imagine a world without Shakespeare, Edgar Allen Poe, Robert Frost’s “Stopping by Woods on a Snowy Evening”? Or perhaps […]
Facebook has long been the cornerstone of many businesses social media marketing strategy. Whilst many page managers are able to competently navigate and make use of their Facebook Page features, there may be a number of the platform’s features which they are not taking full advantage of. To allow small businesses […]
As social media platforms, Twitter and Facebook differ in the way in which they present information to their users. Whilst there is a degree of crossover, in that a number of users utilise both of the platforms simultaneously, the two platforms fulfil two very different marketing needs. Facebook provides a […]
Facebook embarked on a series of tests for video auto-play in newsfeed which are intended to play automatically on the service the platform provides to various mobile devices. If the tests are successful, the platform looks set to transform its social media network with a membership in excess of 1.15 billion […]
As social media grows, and its usage continues to increase at a huge rate, it is probable that it will reach a point where it is deeply saturated within both our culture and our conscience. Some would argue that this has already largely been accomplished, however the scope of that […]