Search Engine Optimisation and Social Media
HG Wells Google Doodle To celebrate what would have been the 143rd birthday of novelist H G Wells, Google embarked on a series of extra-terrestrial themed HG Wells Google Doodles. The first of which appeared on the Google homepage on September 5th 2009. The HG Wells Google Doodle featured a flying […]
Twitter Lead Generation Cards During May 2013 Twitter launched “Lead Generation Cards”, a sleek feature which is designed to enable advertisers and promoters to find and engage with potential clients and customers offline. Initially, the Twitter Lead Generation Cards were only available to a limited number of the social media […]
Oreo Social Media The Oreo marketing team is forever working industriously to create a hype for their black and white cookies. Social media is their chosen vehicle for these efforts. The techniques deployed by the Oreo social media marketing team whilst highly innovative and effective, are not in of themselves […]
The overwhelming majority of brands who make use of social media wish to extend their following. Whether this be through Facebook “likes” or Twitter followers, companies are increasingly looking to improve their cyber reach through social media. This is because social media platforms provide brands with an excellent forum whereby […]
Twitter Business Tips Twitter is currently one of the most used social media platforms globally. Due to this, a number of businesses have set up accounts on the social media network as a marketing tool. Utilising the platform and our Twitter Business Tips will provide businesses with an excellent means […]
New Business Twitter Account Like the majority of things associated with business, getting started is often the hardest milestone to overcome. This also applies to your Twitter account. In order to help you set up a Twitter account, and begin achieving your social media goals, here is a ten step […]
Twitter Hashtag The hashtag provides companies with a fantastic avenue to breach the void between online and offline marketing. However a basic understanding of what a hashtag is, and how to utilise them effectively is required. In Twitter’s opinion, a hashtag is used to mark specific keywords or topics in […]
Customer Service on Twitter As a social media platform Twitter has forged a reputation for being at the forefront of social customer service. This can be attributed to two main factors. Firstly the real-time nature of interactions on the platform. Secondly it is because Twitter has become one of the […]
Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be […]
Social Media And The Romans It is often easy to assume that social media platforms are a modern phenomenon. But the origin of exchanging of media through social networks and to friends and acquaintances can be found much earlier in human history than the advent of Facebook, LinkedIn and Twitter […]