Search Engine Optimisation and Social Media
Often due to their nature, small businesses only have access to extremely limited resources. Often therefore, small businesses pride themselves on their ability to move quickly from project to project. However this sometimes comes at the cost of achieving their long term growth goals. In order to be successful small […]
Is your LinkedIn business account neglected? Do you only check it once every so often when a connection request lands in your email inbox? Whilst it may be convenient to merge all of your businesses social media accounts into a super contacts list, it is important to remember the purpose […]
LinkedIn has gained an impressive reputation in the world of business and commerce but how can you use it best in order to gain more business? LinkedIn can be a formidable professional networking tool if it is used carefully and given that everyone is able to access a free LinkedIn account, […]
It seems that nowadays an overwhelming number of businesses launch their social media marketing programs out of a misplaced obligation, after which they spend time struggling to implement a model that will work and can also be easily managed. The majority of these programs are launched with no specific goals […]
As a social media platform, Google Plus is still popular. This is largely because it is an excellent way to meet new people, connect with prospective customers and also to deepen relationships with existing customers. Whilst this can be achieved on other social media platforms, Google Plus provides a forum where […]
Twitter recently unveiled a new appearance and interface for their profile pages. The new pages, which were released during April 2014, have a similar appearance to those found on Facebook in a number of ways. With the launch of the new profile pages many users were excited to see all […]
The algorithm which Google utilises which orders sites based on their ranking is constantly evolving. It is this same process which Google+ uses in order to rank businesses. For a business using social commerce the ranking of your company is clearly important. If the 250 million users of the platform, with […]
LinkedIn or Google Plus With the vast range of social media platforms to choose from, many users are left wondering where they should invest their time. As the network of social media platforms is constantly changing and the popularity of platforms fluctuate, users need to adapt their strategy accordingly. In […]
Business Social Media It’s a debate that’s spanned boardrooms to bedrooms: “Social media – it’s nice and cute and everything but are any companies actually making money from it. And can we improve our business social media?” Let’s face it, it’s easy enough for a business to gain ‘Friends’ and ‘Likes’. Send […]