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social media campaigns

Old Spice Social Media: Lessons From Their 2010 Social Media Campaign

Old Spice Social Media In 2010, Old Spice launched one of the most memorable and subsequently successful social media based creative marketing campaigns the internet had ever seen. The endurance and longevity of the Old Spice campaign can be attributed to the fact the brand reiterated their message through a […]

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Obamas Social Media Campaigns: Comparison between 2008 and 2012

Obamas Social Media Campaigns Obama in his 2008 electoral campaign was commended for his masterly utilisation of social media sites such as Twitter, Facebook and Myspace. He even going as far as setting up his very own social media site in the form of: My.BarrackObama.com. What was most remarkable about […]

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Business Social Media – Can Social Media really leave you Quids in?

Business Social Media It’s a debate that’s spanned boardrooms to bedrooms: “Social media – it’s nice and cute and everything but are any companies actually making money from it. And can we improve our business social media?” Let’s face it, it’s easy enough for a business to gain ‘Friends’ and ‘Likes’. Send […]

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