Search Engine Optimisation and Social Media
How To Know If Your Tweet Was Successful It is an excellent sensation when your business page gains favourites and retweets on Twitter but do these factors mean that the tweet in question was a success? If you look at the amount of brands which tweet witty meme after witty […]
5 Best Social Media Campaigns 2012 2012 was a big year for social media. There was a large number of social media driven campaigns launched by businesses. Here are the 5 best social media campaigns 2012. 1. Cadbury The chocolate manufacturer has always been one of first companies to embrace […]
Twitter Lead Generation Card Twitter announced Lead Generation Cards on the site’s blog on May 22nd 2013. The blog explained that, “marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads and ultimately driving purchases.” Placing these goals in the […]
British Airways Home Advantage As an official Sponsor for the London 2012 Olympic Games, British Airways made use of various social media platforms to launch its widely successful Home Advantage Campaign. The brief of the British Airways Home Advantage campaign was to encourage British people to stay at home during […]
Twitter Tips Twitter can be an excellent addition to the social media marketing actions of any company. The main benefits provided by Twitter are the ability to quickly and easily share content and information with others about themselves or their business. On Twitter, this can be done without the time […]
Twitter Ads Campaigns Over time, Twitter Ads Campaigns have improved and developed into an excellent marketing tool. Initially the format was lacking depth unlike the PPC advertising programmes of Google and Facebook. Despite this, Twitter Ads have matured into an extremely useful marketing tool. There are some tricks and tips […]
Twitter April Fools 2013 On Monday April 1st 2013 Twitter announced to its users via a blog on the site that it was moving to a two tier service of operation. The two tier service included two options. The first option which was available to all of the platforms users, […]
Top Twitter Shortcuts Twitter as a social media platform keeps going from strength to strength with an active membership which is continually growing. Due to the novel format, whereby posts consist of 140 characters or less, of submitting content into the platform it produces rapid input and concise content. However […]
Social Media Myths Exposed With the ever expanding reach of social media the myths which surround it grow too. However like all myths although they may have a theoretical or hypothetical validity, they are fallacious. So here are some of the social media myths exposed. Social Media Myths Exposed – […]
Tweeting Potential Clients Tweeting Potential Clients – The challenge of engaging with potential clients in less than 140 characters: Initially Twitter can be extremely complex, confusing and sometimes misleading. Many people question the purpose of the format and fail to engage tweeting potential clients who have already shown an interest […]