Search Engine Optimisation and Social Media
British Airways Home Advantage As an official Sponsor for the London 2012 Olympic Games, British Airways made use of various social media platforms to launch its widely successful Home Advantage Campaign. The brief of the British Airways Home Advantage campaign was to encourage British people to stay at home during the Olympic Games. The irony […]
Twitter Ads Campaigns Over time, Twitter Ads Campaigns have improved and developed into an excellent marketing tool. Initially the format was lacking depth unlike the PPC advertising programmes of Google and Facebook. Despite this, Twitter Ads have matured into an extremely useful marketing tool. There are some tricks and tips to be aware of when […]
Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to document the return and rehabilitation […]
Ben and Jerrys Fair Tweet Campaign In 2011 Ben and Jerry’s launched their “Fair Tweets” campaign. The campaign was highly successful and made use of two marketing techniques. It made use of cause campaign through the campaigns associated with Fair Trade. The Ben and Jerrys Fair Tweet Campaign also made use of social media as the […]
As social media platforms, Twitter and Facebook differ in the way in which they present information to their users. Whilst there is a degree of crossover, in that a number of users utilise both of the platforms simultaneously, the two platforms fulfil two very different marketing needs. Facebook provides a superior ability to build deeper […]
Pinterest Metrics Pinterest has become an exceptionally popular social media platform for brands looking to extend the reach of their web marketing efforts. A number of brands who have created and overseen insightful campaigns, are making use of the social pin-board to boost awareness for their brand and are delivering fresh and interesting content. Surely […]
Twitter Lead Generation Cards During May 2013 Twitter launched “Lead Generation Cards”, a sleek feature which is designed to enable advertisers and promoters to find and engage with potential clients and customers offline. Initially, the Twitter Lead Generation Cards were only available to a limited number of the social media platform’s users. After testing was […]
Facebook Hashtags Facebook announced its intention to introduce Twitter like hashtags in June 2013. However it was not immediately clear what advantage these would have for marketers who make use of the social media platform. The announcement was accompanied by little in the way of information, except that in the short term there would be […]
Red Bull Stratos Insights On October 14th 2012, Red Bull embarked on the boldest social media campaign the world has ever seen. The only irony was that the campaign had nothing to do with Red Bull products. The Red Bull Stratos campaign was an exploration mission to the edge of space. The campaign was both […]
Everyone uses Google. From searching for cinema listings in your local area to setting up personal blogs, we’ve all experienced their products and services one way or another. Google is so big, its homepage doodle constantly makes the news. This page aims to offer a review of Google’s products and acquisitions, organised chronologically over more […]