Facebook Marketing Mistakes Over the last few years Facebook has become an extremely popular marketing tool. It is not only online marketers who take full advantage of the social media platform but also business owners. Business owners are making use of the platform as a means of boosting brand awareness whilst also making a greater […]
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Tesco Mobile’s Twitter Campaign Is #NoJoke Up until 2009 Twitter was a relatively little known social media platform, its novel concept of fast paced interactions, which were limited to just 140 characters and placing hashtags in front of words, quickly gained the platform popularity. From its humble beginnings, it was hard to imagine that just […]
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Facebook Lessons From McDonald’s In 2012 McDonald’s launched a Facebook based social media campaign, which clearly demonstrated that it was possible to generate a huge return on investment through a series of quick serves. Through the Facebook based campaign the global fast food franchise gained an increase in both sales and the number of visitors […]
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