13 March 2014

Pinterest Metrics You Should Be Tracking

Pinterest Metrics

Pinterest Metrics

Pinterest has become an exceptionally popular social media platform for brands looking to extend the reach of their web marketing efforts. A number of brands who have created and overseen insightful campaigns, are making use of the social pin-board to boost awareness for their brand and are delivering fresh and interesting content. Surely these brands and their Pinterest strategies are performing well? But how do you quantify good Pinterest performance? Collected beneath are a number of metrics which brands can track in order to quantify the success of their social commerce efforts on Pinterest.

  • Pinterest Metrics – The average likes per pin:

Based on a brand’s previous levels on engagement, the average likes per pin metric defines the success of a pin based on the average previous performance of brands pin and repin. Above the average means a good performance, beneath the average means a poor performance.

  • Pinterest Metrics – The overall reach of a pin:

This metric measures the number of individual users who viewed a brands pin from their website each day on Pinterest.

  • Pinterest Metrics – Clicks:

The number of pins clicked from a brands website. This metric can be measured on a daily, weekly or monthly basis in order to accurately gauge performance levels during a specific time period.

  • Pinterest Metrics – Average number of repins per pin:

The average number of repins per pin, when measured against a brand’s previous performance average is a means of gauging the success of a particular pin and its reach. Pins which receive repins beneath the average have performed poorly, pins which receive repins above the average have performed well.

  • Pinterest Metrics – Reach:

The reach metric measures the number of unique newsfeed impressions which a brand can expect to make per pin or repin.

  • Pinterest Metrics – Follower’s engagement:

The follower engagement metric demonstrates to brands the percentage of their following which they can expect to interact or engage with their pins and repins.

  • Pinterest Metrics – Short term follower engagement:

The short term follower engagement metric provides brands and businesses with a current or recent insightful snapshot of their follower engagement. Be warned, the level of short term follower engagement is likely to fluctuate regularly when compared with the follower engagement metric. The short term follower engagement metric should be used to measure and gauge the effectiveness of recent changes and tweaks to a brand’s Pinterest strategy.

  • Pinterest Metrics – Impressions:

This metric measures the number of times a brand’s pins from their website were viewed each day by users on Pinterest.

  • Pinterest Metrics – Most Recent:

This metric displays the most recent pins which came from a brands website.

  • Pinterest Metrics – Average second degree followers:

The average second degree follower metric shows a brand how connected their following is. This metric mainly provides the average number of followers each of your brands followers has. This metric is extremely useful to gauge the potential reach of your brand on Pinterest.

  • Pinterest Metrics – Pin reach:

The pin reach metric measures the number of users on Pinterest who have seen a pin from your brand’s website.

  • Pinterest Metrics – Most repinned:

This metric pin feed shows users the most repined pins which came from their website. The greater the number of repins a most repined pin has received the more successful it has been.

  • Pinterest Metrics – Top interactions:

This metric displays the total number of Pinterest interactions a brand has received on all of their pins originating from their website.

  • Pinterest Metrics – Most clicked:

This metric pin feed displays to users the most clicked on pins which have come from their website.

  • Pinterest Metrics – Top Pins:

The top pins metric displays to users the top pins which have come from their website and those which have received the highest levels of engagement.

  • Pinterest Metrics – Velocity:

The velocity metric displays the current average number of pins or repins that a brand’s Pinterest website receives each week. The Velocity metric is an excellent tool for gauging the realistic number of pins and/or repins a brands Pinterest website should be receiving.

  • Pinterest Metrics – Top fans and influencers:

This metric provides a list of a brand’s Pinterest website most influential and connected members of their following.