5 Key Mistakes to Avoid When Using Google Plus

As a social media platform, Google Plus is still popular. This is largely because it is an excellent way to meet new people, connect with prospective customers and also to deepen relationships with existing customers. Whilst this can be achieved on other social media platforms, Google Plus provides a forum where this can be achieved on […]

Why Google Plus Should Be Part of Your Social Media Package

It always been said that Google Plus will become the most important social media platform in a company’s online communication arsenal. Despite this, a large number of people are still familiarising themselves with Google Plus as a social media platform. For those people here is a brief background of the social media platform: Google Plus is similar […]

Business Rocks 2016 – Tech, Music & Investment Summit

Business Rocks 2016 Attention all entrepreneurs, start-ups, movers, shakers, and future world changers: get yourselves to Manchester this April for Business Rocks 2016 Tech, Music, and Investment summit. What’s the goal of this event? To gather the brightest, hungriest, and most creative minds from around the globe together in one place to generate, incubate, and execute […]

Which Social Media Platforms Work Best When Used Together?

Which Social Media Platforms Work Best When Used Together? When utilising social media as part of a brands online marketing strategy, it is incredibly important to understand each particular platform. This is because different platforms have slightly different audiences, have different preferred types of content and make use of different tones of conversation and types […]

Small Business Owners and Google Plus

Small Business Owners and Google Plus   It is a widely known fact that providing and creating a solid social media presence is essential to ensure success for a brand or company’s online marketing campaign. In the case of small and local businesses this is doubly true. This is because these companies are reliant on […]

Nike Social Media: Nike’s Exceptional Social Media Campaigns

Nike Social Media Campaigns Nike is an excellent example of a company who has successfully increased their brand exposure through a number of highly effective social media campaigns. Collected beneath are a number of these Nike social media examples, some of which tie into the brand’s huge #makeitcount initiative and their Nike+ network. However other […]

Successful Facebook Posts: The Secrets To Posting

Successful Facebook Posts When it comes to Facebook posts it is not a matter of quantity, in some cases quantity, whether it is too much or too little can actually be negative. Successful Facebook posts can be quantified in two ways, is the post being interacted with and are users actually seeing the post? In […]

Instagram Tips: How To Be Successful On The Platform In 2014

Instagram Tips  Instagram provides users with a photo and video sharing social media platform, it also offers users a number of digital filters, enabling them to transform their photos into professional looking images. The success and popularity of Instagram can be attributed to the ease with which it can be used. This is not simply […]

Pinterest Metrics You Should Be Tracking

Pinterest Metrics Pinterest has become an exceptionally popular social media platform for brands looking to extend the reach of their web marketing efforts. A number of brands who have created and overseen insightful campaigns, are making use of the social pin-board to boost awareness for their brand and are delivering fresh and interesting content. Surely […]

Social Media Fiascos: Seven Of Best Of The Worst

Social Media Fiascos Due to the excellent abilities to interact on a personal level, social media has been adopted by many businesses and companies throughout the world. However these campaigns can occasionally backfire. When this occurs the backlash for these companies is both painful and public. Collected beneath are a selection of some of the […]