Search Engine Optimisation and Social Media
It is common knowledge that recruiters use social media as a tool to assess potential candidate’s suitability and eligibility. However what may be surprising is the sheer volume of recruiters who are now making use of social media as part of the recruitment process. What may be more surprising is […]
YouTube is immensely popular. The website provides a seemingly inexhaustible number of videos on with a diverse range of subjects to please all tastes. Due to this a number of YouTube channels have emerged providing regular content which appeal to their specific audience. Some of these channels, however, are more […]
Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to […]
This article aims to compare the pros and cons of YouTube and Vimeo as mediums to broadcast your videos. Video marketing forms an integral part of any SEO project. It is an excellent way for businesses and companies to promote their content, increase interest in their brand, whilst also increasing the […]
Social Media Myths Exposed With the ever expanding reach of social media the myths which surround it grow too. However like all myths although they may have a theoretical or hypothetical validity, they are fallacious. So here are some of the social media myths exposed. Social Media Myths Exposed – […]
Using Social Media for Employment Social media continues year on year to grow and to expand. In this article we look at using social media for employment purposes. Each year new social media platforms emerge, exploring different avenues, allowing their users to express every aspect of their lives. Due to […]
Dealing with Social Media Criticism There is nothing new in people criticising brands publically. For some companies it can be a baptism of fire, heralding the company’s graduation into the public sphere. What is perhaps new is that the internet and social media provide a public and global platform from […]
In 2012 the viral video came into its own, it seemed that each day there was a new “must watch” video to see. Many of these videos, which were hilarious in the morning, were old hat by the close of the day. This knowledge merely testifies to the strength and […]
Social Media Marketing Myths Exposed Over the short history of social media a number of myths have cropped up. As with myths in other areas of life, these social media marketing myths have in some circles have gained the validity of facts. There are a number of reasons to explain […]
Social Media Revolution It was in 2011 the social media platforms influenced The Arab Spring. Political scientists and experts are now asking what extent social media actually played in the revolutions. In 2011 revolution began in Tunisia and spread across the region felling dictatorships. Setting aside the question of the […]