Twitter Direct Messaging App In a recent interview a Twitter spokesperson announced the platform’s ambition to launch a “stand alone direct messaging application”. It is thought the Twitter Direct Messaging App aims to rival existing popular apps including Snapchat and WhatsApp. This move is part of a greater movement by […]
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What Are The Benefits Of Monitoring Social Engagement On Google Plus? One of the lesser known features of Google Plus is that it allows its users to monitor the levels of social engagement on any given web article. This includes your own blogs posts and content but also those of […]
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Social Media Marketing Tips Due to the vast amount of social media platforms currently available, providing a consistent marketing strategy which can be utilised on all platforms can prove difficult. Also due to the sheer volume of companies, businesses and individuals making use of social media platforms for marketing purposes, […]
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Twitter and Iran The latest Iranian President, Hassan Rouhani, exchanged tweets with the Twitter Chairman Jack Dorsey in October 2013. Observers suspect this may be the beginning stage of the lift on Iran’s Twitter ban. Rouhani has been making use of Twitter since he came to power in August 2013. […]
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Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be […]
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Flickr Redesign Soon after Marissa Mayer became CEO of the search engine, Yahoo in 2012, she was greeted with a Twitter based campaign. The campaign had one simple request, for a Flickr Redesign in the form of tweets such as “please make Flickr awesome again.” Yahoo was quick to respond […]
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Social Media And The Romans It is often easy to assume that social media platforms are a modern phenomenon. But the origin of exchanging of media through social networks and to friends and acquaintances can be found much earlier in human history than the advent of Facebook, LinkedIn and Twitter […]
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Do Men And Women Use Social Media Differently? The habits of men and women are different. There is no doubt that men and women’s minds seem to be wired differently. In support of this view, an overwhelming number of books have been written, most noticeably Men Are From Mars, Women […]
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British Airways Home Advantage As an official Sponsor for the London 2012 Olympic Games, British Airways made use of various social media platforms to launch its widely successful Home Advantage Campaign. The brief of the British Airways Home Advantage campaign was to encourage British people to stay at home during […]
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Google City Experts Google announced the Google City Experts program on August 6th 2013. The scheme is in essence a new city guide which invites users of Google Plus to post reviews of local business, restaurants and sites. Experts believe this measure is an attempt by the search engine to […]
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