Choose your channel and purpose To be able to choose which of the major social media platforms you should be investing your time and resources on, first learn the needs of your target audience. You do this by creating buyer personas which answers questions like what the percentage of time your audience uses Facebook for […]
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Drive Brand Awareness Through Social Media Whereas as little as five years ago business owners would often diminish the credibility of social media as a channel worth marketing to, today’s world paints a very different picture. In the UK alone we are looking at over 32 million accounts on Facebook, 14 million on Instagram and […]
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Often due to their nature, small businesses only have access to extremely limited resources. Often therefore, small businesses pride themselves on their ability to move quickly from project to project. However this sometimes comes at the cost of achieving their long term growth goals. In order to be successful small companies and businesses need to […]
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The greatest strength of social media marketing is the way that social networking sites encourage interaction between users. People can talk to you, or to one another about your product and the discussion can be joined by anyone. With the right management your social media presence can help you increase the number of potential customers […]
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It seems that nowadays an overwhelming number of businesses launch their social media marketing programs out of a misplaced obligation, after which they spend time struggling to implement a model that will work and can also be easily managed. The majority of these programs are launched with no specific goals or targets in mind, and […]
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Which Social Media Platforms Work Best When Used Together? When utilising social media as part of a brands online marketing strategy, it is incredibly important to understand each particular platform. This is because different platforms have slightly different audiences, have different preferred types of content and make use of different tones of conversation and types […]
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Nike Social Media Campaigns Nike is an excellent example of a company who has successfully increased their brand exposure through a number of highly effective social media campaigns. Collected beneath are a number of these Nike social media examples, some of which tie into the brand’s huge #makeitcount initiative and their Nike+ network. However other […]
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Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set to release on their latest […]
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Vine Marketing Twitter began utilising the Vine app in January 2013, and was available for iPhones from the start. However, the social media platform only launched an Android compatible app during August 2013. Numerous individuals have been taking advantage of the novel six second video sharing format provided by Vine for personal reasons. However, businesses […]
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How Cadbury’s Chocolate Thumb Boosted The Company’s Facebook Following Increasingly social media is becoming an integral part of business’s online marketing campaigns. When it comes to developing future social media campaigns it never hurts to look at previous ones as case studies, to identify new strategies which can be adopted in order to improve a […]
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