23 September 2013

Mark Zuckerberg and Facebook: From a Harvard Dorm Room

Mark Zuckerberg and Facebook Profile

Mark Zuckerberg and Facebook

Facebook started life in a Harvard dorm room in 2004, when psychology student Mark Zuckerberg launched a network then called “the Facebook”. It was an instant hit with the student population. Within a month half of the undergraduates of the Ivy League university had an account. Access was periodically extended first to other universities. Then to high-school students. Finally it opened to everyone with a valid email address. Facebook on the 1st of February 2012 filed for an initial public offering (IPO), and share prices valued the company at $104 billion.

In 2012, Facebook is by far the most popular social network on a personal level. With 684,478 pieces of content shared every minute and over 500 million likes per day.

Social networking has become so ingrained into our conscience, probably thanks to Mark Zuckerberg and Facebook. We don’t think twice about turning to it when we need to communicate to people, share information, or break news from our lives to our closest friends. Some of us are even more likely to send a Facebook message or post on someone’s wall instead of calling someone to decide on a restaurant for dinner or to pick a film. Facebook is so interesting in that it has ruled the personal social media landscape. It hit the 1 billion registered users milestone in 2012. The network also has a not too shabby tally of daily active users, with 552 million people logging in to check their profile every day.

Mark Zuckerberg and Facebook: Social Media Revolution

The rise of social media and the worldwide popularity of certain specific websites can prove to be a lucrative asset to the marketing of your business. Understanding user behaviour on social networks can get you ahead of the game. You can showcase your products or services to hundreds of thousands of potential customers, who can then share it with their friends. Facebook marketing should be a big part of the advertising strategy of both new and established companies. It’s free and easy to start building an online presence. An active and well maintained Facebook account will get your brand out there and will generate a lot of interest for your product.

Sharing your content has never been easier. Social networking will add a valuable social aspect to your marketing strategy. Word of mouth is still one of the most effective ways to spread a message. It has become much easier thanks to the ability to share links and text on social media websites. Creating a pleasant online community by promoting interaction between your business and your customers will ensure they will visit your page over and over again. It never hurts to have the occasional prize giving competition for your Facebook fans.

Whilst many of the benefits of Facebook marketing can be enjoyed for free. SEO Web Marketing would advise looking into advertising on the social network as ‘some’ businesses can do very well. Their extremely targeted advertising guarantees value for money. Their statistics will offer a useful insight into the demographics of your clientele, which will then help you tailor your advertising campaign even further.

Mark Zuckerberg and Facebook Logo

Mark Zuckerberg and Facebook’s success demonstrates that social media is a great ally when it comes to online marketing. It can get your product or services out there quickly and effectively.

Experimenting with the tools available is a good way to figure out what works best for your business.