Red Sun Rising: The Dawn of Chinese Social Media
With connections playing an essential part in the Chinese business community, it is perhaps then little wonder that Chinese social media has blossomed. Becoming the edifice shaping Chinese relationship-building; the evidence of this is clearly demonstrated through the vast number of China’s 513 million netizens who are making use of these platforms. Rough figures equate it to be half of the total.
Due to the internal intervention the Chinese government conducts, it is close to impossible for external social media networks to penetrate the vast Chinese social media network market. Therefore, it is unsurprising that all of Chinas network platforms are indigenous. However some Chinese netizens do make use of formats such as VPN services. This allows them access to “western” social media sites such as Facebook. Despite this Chinese social media platforms have the advantage for advertising. This is due to a deep understanding of the subtleties of the nations consumers.
Here are the 5 key Chinese social media websites:
- Douban: Provides an open online forum for China’s increasing masses of intellectuals, providing movie, music and book reviews. Interestingly the site allows 80% access to non members, shown through the monthly visits of 80 million active viewers. Yet it only has a membership equating to approximately 60 million members.
- Renren: Arguably the Chinese version of Facebook. Much of its membership stems from China’s student populace, however recently it has attempted to incorporate larger groups of the populations as a whole. The site boasts approximately 31 million active users per month, and a growing membership of over 147 million registered users.
- Wechat: Initially this format was not set up as a Chinese social media site. It was previously named Weixin. The format provides text and voice applications for mobile phones. It also offers unique tools such as the “friend discovery” feature. However Wechat are constantly evolving and adapting their product, which now provides features such as photo share. Currently the site has a membership of over 100 million active users.