Search Engine Optimisation and Social Media
Facebook Hashtags Facebook announced its intention to introduce Twitter like hashtags in June 2013. However it was not immediately clear what advantage these would have for marketers who make use of the social media platform. The announcement was accompanied by little in the way of information, except that in the […]
Twitter Hashtag The hashtag provides companies with a fantastic avenue to breach the void between online and offline marketing. However a basic understanding of what a hashtag is, and how to utilise them effectively is required. In Twitter’s opinion, a hashtag is used to mark specific keywords or topics in […]
Geo Targeted Tweets Twitter has gained widespread popularity with marketers as it enables them to reach a key audience with a specific message. Recent changes to the social media platform look set to greatly improve the potential accuracy that Twitter can provide when it comes to reaching your targeted audience. […]
Twitter Direct Messaging App In a recent interview a Twitter spokesperson announced the platform’s ambition to launch a “stand alone direct messaging application”. It is thought the Twitter Direct Messaging App aims to rival existing popular apps including Snapchat and WhatsApp. This move is part of a greater movement by […]
Googles New Terms of Service On Friday October 11th all users who were signed into a Google account received a banner message from the search engine about Googles New Terms of Service and the changes that have been made. Observers have claimed that this change of service was clearing the […]
Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be […]
British Airways Home Advantage As an official Sponsor for the London 2012 Olympic Games, British Airways made use of various social media platforms to launch its widely successful Home Advantage Campaign. The brief of the British Airways Home Advantage campaign was to encourage British people to stay at home during […]
LinkedIn Sponsored Updates In July 2013, LinkedIn announced that the platform would introduce LinkedIn Sponsored Updates. This feature will allow any company or organisation which is active on the platform to promote their updates. By promoting their updates, it is hoped that their content will then reach a much wider […]
Twitter Ads Campaigns Over time, Twitter Ads Campaigns have improved and developed into an excellent marketing tool. Initially the format was lacking depth unlike the PPC advertising programmes of Google and Facebook. Despite this, Twitter Ads have matured into an extremely useful marketing tool. There are some tricks and tips […]
In the current financial climate many people are forced to make sacrifices. Pets are being abandoned or put into care. Debt is at an astronomical level. Payday loan companies are making a killing from people’s economic misfortune. However a parent from Oklahoma came up with an interesting financial solution to […]