Search Engine Optimisation and Social Media
The algorithm which Google utilises which orders sites based on their ranking is constantly evolving. It is this same process which Google+ uses in order to rank businesses. For a business using social commerce the ranking of your company is clearly important. If the 250 million users of the platform, with 150 million active, isn’t a […]
Rosalind Franklin Google Doodle On Thursday July 25th 2013, the Google doodlers once again took over the search engines home page with a Rosalind Franklin Google Doodle to commemorate her 93rd Birthday. During her life, she made major contributions in the field of genetics. Franklin specialised as both a biophysicist and x-ray crystallographer. Her expertise […]
LinkedIn Sponsored Updates In July 2013, LinkedIn announced that the platform would introduce LinkedIn Sponsored Updates. This feature will allow any company or organisation which is active on the platform to promote their updates. By promoting their updates, it is hoped that their content will then reach a much wider audience than it otherwise would. […]
Monday 15th of April 2013, terror struck one of the largest cites on the American east coast, Boston. The terror came in the form of two bombs which exploded with a twelve second interlude. The bombs were situated near to the finish of the cities marathon. As rescuers rushed to help injured victims, the media […]
Google Plus Tips Google Plus is becoming incredibly popular. Due to this, it is unsurprising that the social media platform is also becoming popular with businesses and companies. However, Google Plus utilises a wide range of tools which enable users to interact on a deeper level than on other platforms. Unfortunately, some of these tools […]
It is common knowledge that recruiters use social media as a tool to assess potential candidate’s suitability and eligibility. However what may be surprising is the sheer volume of recruiters who are now making use of social media as part of the recruitment process. What may be more surprising is that the same recruiters are […]
Twitter Ads Campaigns Over time, Twitter Ads Campaigns have improved and developed into an excellent marketing tool. Initially the format was lacking depth unlike the PPC advertising programmes of Google and Facebook. Despite this, Twitter Ads have matured into an extremely useful marketing tool. There are some tricks and tips to be aware of when […]
Facebook Graph Search The Facebook Graph Search function was first announced by Mark Zuckerberg on January 15th 2013. The function was stated to be a tool which enabled users to uniquely structure online searches. At the time Zuckerberg explained how the Facebook Graph Search feature differs from a traditional web search. “We are not indexing […]
Earth Day Google Doodle On April 20th 2013, Google celebrated Earth day in a big way, with one of its most detailed doodles to date. There was a lot to experience; so much so that the friendly search engine provided viewers with a checklist to ensure that users didn’t miss anything on the Earth Day […]
Yahoo Logo Rebrand Under the new CEO management of Marissa Mayer, Yahoo has shed its archaic logo from the 90s. The search engine made the announcement on Wednesday 7th August 2013. This is the first change to the company logo since it was established over 18 years ago. It has been revealed that the new […]