In today’s competitive digital marketing environment we are constantly getting informed of the next tool that can help drastically streamline our current processes and save us valuable time and money when looking for ways to promote our content. In this article we have compiled the five tools that have become our essential kit when it comes to effective content promotion at scale.
Buzzsumo has undoubtedly risen above the noise in a highly competitive field to become one of the leading content promotion tools. It helps brands and marketers by offering deep insights into the kinds of content that have been effective in addition to identifying influencers that can help in amplifying the power of relevant content. Buzzsumo helps with the following functions:
- Instant content insights
- Competitor analysis
- Content alerts
- Influencer amplification
Costs: $79/m – $559/m.
Cision is a comprehensive suite that allows for the creation, publication, optimisation and analysation of branded content. This heavyweight PR tool enables press release distribution and simplifies the monitoring process as well as providing a deep media database of 1.6 million journalists
Costs: Individual pricing structures.
3. PR Newswire
PR Newswire allows you to distribute news releases. It has a global media database with a reach of 700,000 journalists and blogger contacts. The platform also allows you to monitor social media and traditional news outlets as well as embark in real time conversations with journalists, bloggers, and other influencers.
Costs: $129 – $399 per release.
Outbrain is a content syndication tool that allows for your content to be driven to top premium publishers. The experience for the reader is that they see your content as recommended content – it sits natively within the content they are currently reading.
Costs: The platform uses a CPC (cost-per-click) model. There is a minimum spend of $10/day.
This tool is particularly good when managing multiple accounts at scale. It allows you to schedule and deploy your content as well as analyse social media traffic, track your brand mentions and allows teams to work collaboratively.
Costs: Currently starts at £16/m all the way up to an Enterprise level.