Search Engine Optimisation and Social Media
Outreach in content marketing is essentially the process of building real relationships, offering value to one another through forms of content and authoritative material that will go on to benefit both parties. Relationships take time to develop, as does mastering the art of producing high, quality content. The two go […]
Many publishers are looking for the next silver bullet for creating and attracting a readership for their online content. In many ways this is still a work in process, however social media provides the best avenue for these publishers to locate their target audience. The rise of social media, in […]
Simply put there is no silver bullet which will ensure success for your small business on social media. However, this should not unnerve you; a number of recent studies have shown an increase in the number of small businesses who are profiting as a result of their social media marketing […]
Twitter is a hugely popular social media platform, the vast number of tweets sent each and every day and the huge volume of daily searches made are a testimony to this fact. Making plain text queries through the site is an excellent means of gaining insight and information into what people are talking […]
Before examining the different methods that a user can utilise to optimise their Twitter search, a brief education in Twitter search is essential. Unfortunately the majority of netizens, who make use of social media sites, only make use of a minority of the functions. The Twitter search function is comprised of […]
Twitter recently unveiled a new appearance and interface for their profile pages. The new pages, which were released during April 2014, have a similar appearance to those found on Facebook in a number of ways. With the launch of the new profile pages many users were excited to see all […]
As social media platforms, Twitter and Facebook differ in the way in which they present information to their users. Whilst there is a degree of crossover, in that a number of users utilise both of the platforms simultaneously, the two platforms fulfil two very different marketing needs. Facebook provides a […]
A study conducted in 2011 quantified the effect which social media had on the Arab Spring. Whilst the revolution may no longer be televised there is an extremely high chance that it will be tweeted. Furthermore it is equally likely that it will blogged about, texted and according to the […]
Twitter Boosts Security Credentials; Rejecting NSA Participation On Thursday 6th June 2013, The Washington Post and The Guardian revealed a list of companies allegedly working in participation with the large web based U.S. security program known as PRISM. However what was perhaps more interesting, were those who were absent rejecting NSA […]
Twitter Vine was launched on January 24th 2013 and the concept was simple. A smartphone app which allows users to share six second videos with their Twitter following. Already the app has received the prestigious title of “the video Instagram”. The app records for the duration that users hold down […]