Search Engine Optimisation and Social Media
Choose your channel and purpose To be able to choose which of the major social media platforms you should be investing your time and resources on, first learn the needs of your target audience. You do this by creating buyer personas which answers questions like what the percentage of time […]
The power of collaboration Working with influencers can greatly increase the reach of your post on social media but it can also vastly help your rankings on organic results too. The collaboration should be authentic in that you have both have something to gain from working together. The two areas […]
GPS has become a permanent fixture in modern society, people use it to chart their position and to measure the distance and time of runs and bicycle rides. It is also used by individuals to check in to locations ranging from airports and train stations to restaurants and shops, displaying […]
Mark Zuckerberg and Facebook Facebook started life in a Harvard dorm room in 2004, when psychology student Mark Zuckerberg launched a network then called “the Facebook”. It was an instant hit with the student population. Within a month half of the undergraduates of the Ivy League university had an account. […]
Facebook Study Contrary to previous studies, a recent Facebook study has revealed that it may actually raise self esteem. The Facebook study advised users who are feeling down or depressed to view their profile page which the study claims would lift their mood. This advice comes from a Facebook study […]
To Facebook or Not to Facebook In this article we look at the many reasons to deactivate your Facebook account. Today it seems everyone has a Facebook account. In fact not having a Facebook account is akin to being a social pariah. It seems that if you do not wish […]
Twittiquette A couple of notorious cases in the news have hammered home one extremely important lesson for tweeters everywhere: Twitter isn’t private. Durr and some tweeters need to exercise twittiquette! First came the case of the Swansea University student who posted several ill-advised, cruel and racist comments after the on-pitch […]
LinkedIn More and more professionals are creating an internet presence on social networking and job seeking site LinkedIn – but how many are scrutinising their profiles and asking whether they’re truly selling themselves in the best possible way? Your LinkedIn social media profile is, increasingly, the first exposure a potential […]
Business Social Mind The majority of folk these days use some form of social media, from Facebook to Twitter and everything in between. Though perhaps not MySpace. Does anyone use MySpace any more? Most of us are happy to confess we’re on there predominantly to swap photos and gossip with friends and […]
Google Plus It’s been awhile since Google launched its aggressive assault on the social networking market with its imaginatively-titled service, Google Plus. Shortly before celebrating its first birthday it hit a user milestone, with 250 million global accounts. Cynics point out that many of these are merely existing Google users. […]