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Old Spice Social Media: Lessons From Their 2010 Social Media Campaign

Old Spice Social Media In 2010, Old Spice launched one of the most memorable and subsequently successful social media based creative marketing campaigns the internet had ever seen. The endurance and longevity of the Old Spice campaign can be attributed to the fact the brand reiterated their message through a […]

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Smashing Pumpkins Social Media: A Successful Visual Campaign

Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set […]

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Three Excellent Examples Of Brands Successfully Engaging With Social Media

The overwhelming majority of brands who make use of social media wish to extend their following. Whether this be through Facebook “likes” or Twitter followers, companies are increasingly looking to improve their cyber reach through social media. This is because social media platforms provide brands with an excellent forum whereby […]

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Social Media Facts 2013: What’s Been Going On?

Social Media Facts 2013 In the beginning many were dismissive of social media, seeing it as the online playground of teenagers. This trend was marked by the overwhelming number of teenagers who made up the virtual population of MySpace. Facebook changed everything. With Facebook the demographic shifted quickly from teenagers […]

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Twitter Direct Messaging App: Plans To Unveil App Similar To WhatsApp

Twitter Direct Messaging App In a recent interview a Twitter spokesperson announced the platform’s ambition to launch a “stand alone direct messaging application”. It is thought the Twitter Direct Messaging App aims to rival existing popular apps including Snapchat and WhatsApp. This move is part of a greater movement by […]

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