Social Media Fiascos: Seven Of Best Of The Worst

Social Media Fiascos Due to the excellent abilities to interact on a personal level, social media has been adopted by many businesses and companies throughout the world. However these campaigns can occasionally backfire. When this occurs the backlash for these companies is both painful and public. Collected beneath are a selection of some of the […]

Nestle Social Media: Have A Break, Have A Kit Kat

Nestle Social Media The environmental group Greenpeace launched a social media campaign directly against Nestle’s product KitKat on March 17th 2010. Greenpeace released a YouTube video which parodied the brands “Have a break, have a KitKat” strapline. In the video, Greenpeace highlighted the unsustainable destruction of forests which occurred in order to produce palm oil. […]

Smashing Pumpkins Social Media: A Successful Visual Campaign

Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set to release on their latest […]

Funny Social Media Brands That You Just Can’t Help But Follow

Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be because they provide you with […]

Adidas #TheReturn – Social Media Marketing

Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to document the return and rehabilitation […]

Facebook Lessons From McDonald’s

Facebook Lessons From McDonald’s In 2012 McDonald’s launched a Facebook based social media campaign, which clearly demonstrated that it was possible to generate a huge return on investment through a series of quick serves. Through the Facebook based campaign the global fast food franchise gained an increase in both sales and the number of visitors […]