Search Engine Optimisation and Social Media
As a long-term believer in the power of social media, I find it fascinating to learn how it enables people in different walks of life, professions and industries to achieve their dreams and aspirations that otherwise wouldn’t be possible. During my time on the various social media platforms, I have […]
Social Media Fiascos Due to the excellent abilities to interact on a personal level, social media has been adopted by many businesses and companies throughout the world. However these campaigns can occasionally backfire. When this occurs the backlash for these companies is both painful and public. Collected beneath are a […]
Nestle Social Media The environmental group Greenpeace launched a social media campaign directly against Nestle’s product KitKat on March 17th 2010. Greenpeace released a YouTube video which parodied the brands “Have a break, have a KitKat” strapline. In the video, Greenpeace highlighted the unsustainable destruction of forests which occurred in […]
Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set […]
Red Bull Stratos Insights On October 14th 2012, Red Bull embarked on the boldest social media campaign the world has ever seen. The only irony was that the campaign had nothing to do with Red Bull products. The Red Bull Stratos campaign was an exploration mission to the edge of […]
Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be […]
Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to […]
Facebook Lessons From McDonald’s In 2012 McDonald’s launched a Facebook based social media campaign, which clearly demonstrated that it was possible to generate a huge return on investment through a series of quick serves. Through the Facebook based campaign the global fast food franchise gained an increase in both sales […]