Search Engine Optimisation and Social Media
Social Media Facts 2013 In the beginning many were dismissive of social media, seeing it as the online playground of teenagers. This trend was marked by the overwhelming number of teenagers who made up the virtual population of MySpace. Facebook changed everything. With Facebook the demographic shifted quickly from teenagers […]
Geo Targeted Tweets Twitter has gained widespread popularity with marketers as it enables them to reach a key audience with a specific message. Recent changes to the social media platform look set to greatly improve the potential accuracy that Twitter can provide when it comes to reaching your targeted audience. […]
Facebook Marketing Mistakes Over the last few years Facebook has become an extremely popular marketing tool. It is not only online marketers who take full advantage of the social media platform but also business owners. Business owners are making use of the platform as a means of boosting brand awareness […]
Google Plus Authorship Whilst using search engines especially Google you may have noticed that some of the results feature an image of the content’s author directly beneath the link. This is what is known as Authorship; being registered as the content’s official author. Google Plus Authorship is quickly becoming one […]
Google Plus Ripples The Ripples feature of Google Plus is an interactive feature which enables users to track posts or URLs which are shared on Google or through the Google Plus network. Ripples are valuable to both users and marketers. This is because the Google Plus Ripples feature clearly demonstrates […]
Twitter Sales Study Twitter promoted a Twitter sales study which was conducted during the summer of 2013. The study was one of a number the social media platform commissioned through the company Datalogix. The focus of the Twitter sales study was an attempt to link activity conducted on the platform to […]
Social Media Marketing Tips Due to the vast amount of social media platforms currently available, providing a consistent marketing strategy which can be utilised on all platforms can prove difficult. Also due to the sheer volume of companies, businesses and individuals making use of social media platforms for marketing purposes, […]
Yahoo New Logo The Yahoo new logo was announced through a blog post written by Kathy Savitt, Yahoo’s chief marketing officer. The blog was published on September 5th 2013, in the post Savitt stated, “We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo […]
Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be […]
How To Know If Your Tweet Was Successful It is an excellent sensation when your business page gains favourites and retweets on Twitter but do these factors mean that the tweet in question was a success? If you look at the amount of brands which tweet witty meme after witty […]