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Social Media Fiascos: Seven Of Best Of The Worst

Social Media Fiascos Due to the excellent abilities to interact on a personal level, social media has been adopted by many businesses and companies throughout the world. However these campaigns can occasionally backfire. When this occurs the backlash for these companies is both painful and public. Collected beneath are a […]

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Old Spice Social Media: Lessons From Their 2010 Social Media Campaign

Old Spice Social Media In 2010, Old Spice launched one of the most memorable and subsequently successful social media based creative marketing campaigns the internet had ever seen. The endurance and longevity of the Old Spice campaign can be attributed to the fact the brand reiterated their message through a […]

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Smashing Pumpkins Social Media: A Successful Visual Campaign

Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set […]

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Vine Marketing: Using Vine Part Of A Social Media Marketing Campaign

Vine Marketing Twitter began utilising the Vine app in January 2013, and was available for iPhones from the start. However, the social media platform only launched an Android compatible app during August 2013. Numerous individuals have been taking advantage of the novel six second video sharing format provided by Vine […]

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Three Excellent Examples Of Brands Successfully Engaging With Social Media

The overwhelming majority of brands who make use of social media wish to extend their following. Whether this be through Facebook “likes” or Twitter followers, companies are increasingly looking to improve their cyber reach through social media. This is because social media platforms provide brands with an excellent forum whereby […]

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