Smashing Pumpkins Social Media: A Successful Visual Campaign

Smashing Pumpkins Social Media Recently the world famous band, The Smashing Pumpkins decided to connect with their cyber fans through a visually based social media marketing campaign. The Smashing Pumpkins social media campaign aimed to draw fans in by directly asking them questions about the songs the band was set to release on their latest […]

Twitter Hashtag: The 101 Beginners Guide

Twitter Hashtag The hashtag provides companies with a fantastic avenue to breach the void between online and offline marketing. However a basic understanding of what a hashtag is, and how to utilise them effectively is required. In Twitter’s opinion, a hashtag is used to mark specific keywords or topics in a tweet format. Humble as […]

Funny Social Media Brands That You Just Can’t Help But Follow

Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be because they provide you with […]

5 Best Social Media Campaigns 2012: Social Media News

5 Best Social Media Campaigns 2012 2012 was a big year for social media. There was a large number of social media driven campaigns launched by businesses. Here are the 5 best social media campaigns 2012. 1.      Cadbury The chocolate manufacturer has always been one of first companies to embrace social media. Their way of […]

British Airways Home Advantage Social Media Campaign

British Airways Home Advantage As an official Sponsor for the London 2012 Olympic Games, British Airways made use of various social media platforms to launch its widely successful Home Advantage Campaign. The brief of the British Airways Home Advantage campaign was to encourage British people to stay at home during the Olympic Games. The irony […]

Yahoo Logo Rebrand: Thirty Days and Thirty Logos

Yahoo Logo Rebrand Under the new CEO management of Marissa Mayer, Yahoo has shed its archaic logo from the 90s. The search engine made the announcement on Wednesday 7th August 2013. This is the first change to the company logo since it was established over 18 years ago. It has been revealed that the new […]

Adidas #TheReturn – Social Media Marketing

Adidas #TheReturn If you’re a fan of American basketball and spend a lot of time watching videos on YouTube, then it is highly likely you saw “the return of D. Rose”. Adidas #TheReturn was a series of online videos launched by the international sports brand Adidas. The series aimed to document the return and rehabilitation […]