Search Engine Optimisation and Social Media
What is the Facebook pixel? The Facebook pixel as described by Facebook “is a piece of JavaScript code for your website that enables you to measure, optimise and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices […]
How Creative Industries Can Maximise Their Audience sing Social Media Socrates was not a fan of the written word but look at what books have offered the world. Could you ever imagine a world without Shakespeare, Edgar Allen Poe, Robert Frost’s “Stopping by Woods on a Snowy Evening”? Or perhaps […]
Facebook has long been the cornerstone of many businesses social media marketing strategy. Whilst many page managers are able to competently navigate and make use of their Facebook Page features, there may be a number of the platform’s features which they are not taking full advantage of. To allow small businesses […]
Facebook now offers marketers two advertising opportunities, to help them increase their reach to a larger audience. The two Facebook advertising options are video ads and job targeting ads. Advertising on Facebook is nothing new. Currently a large number of businesses, both big and small, invest in Facebook advertising as […]
As social media platforms, Twitter and Facebook differ in the way in which they present information to their users. Whilst there is a degree of crossover, in that a number of users utilise both of the platforms simultaneously, the two platforms fulfil two very different marketing needs. Facebook provides a […]
Successful Facebook Posts When it comes to Facebook posts it is not a matter of quantity, in some cases quantity, whether it is too much or too little can actually be negative. Successful Facebook posts can be quantified in two ways, is the post being interacted with and are users […]
Facebook News Feed Tips In order to optimise News Feed performance on Facebook, it is important to understand what reach is and how a Page’s reach is measured. Reach is defined by Facebook as the number of unique users who view a Page’s updates and content. In order to view […]
Facebook Marketing Mistakes Over the last few years Facebook has become an extremely popular marketing tool. It is not only online marketers who take full advantage of the social media platform but also business owners. Business owners are making use of the platform as a means of boosting brand awareness […]
Business Pages Appear in Facebook Local Mobile Search Results In December 2012 Facebook revolutionised its local search feature. The platform altered the “Nearby” tab, as part of the renovation, local businesses now feature. This increases the liklihood that local businesses will be discovered from their Facebook page. It also provides […]