Search engines have the power to save or bury your website, and there have been instances where websites who were removed from Google’s index lost the majority of their web traffic. For a business that relies heavily on the online markets or simply needs to attract new customers, a positive presence in search engines can make a world of a difference.
Understanding how a search engine determines which pages to show on their results page will explain your web page’s rankings and performance so far. We can help improve those results by working towards understanding your target audience, the way they search on the web, and what you can do to give your website a lift up the results page. Whilst everyone with an internet connection can assess the relevance of web pages to their needs, the algorithm a search engine uses to determine your page rankings works differently from human perception. An inexperienced webmaster might let things slip through the cracks.
Search engine optimisation or SEO is a big part of online marketing, and experts have figured out after years of practice which techniques are more likely to yield results and which ones are dangerous for your business. With each algorithm update search engines release, the game changes ever so slightly, which is why it’s important to consult on such matters in order to stay on the right side of the practice. With internet users rarely reading past the first page of search results, one must get to the top and stay there.