How Cadbury’s Chocolate Thumb Boosted The Company’s Facebook Following Increasingly social media is becoming an integral part of business’s online marketing campaigns. When it comes to developing future social media campaigns it never hurts to look at previous ones as case studies, to identify new strategies which can be adopted […]
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Pinterest Success Pinterest is one of the fastest growing social media platforms currently in existence. Due to this it is also one of the most useful social marketing tools for small or local businesses. A Comscore survey recently revealed that when compared with other social media sites, Pinterest users spend […]
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Red Bull Stratos Insights On October 14th 2012, Red Bull embarked on the boldest social media campaign the world has ever seen. The only irony was that the campaign had nothing to do with Red Bull products. The Red Bull Stratos campaign was an exploration mission to the edge of […]
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Pinterest For Business Pinterest is a relatively new social media platform which places an extremely large emphasis on the sharing of images. On this social media platform users are easily able to share images with an online following. This can be achieved through a variety of means. Users are able […]
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Pinterest Business Account As a platform, Pinterest is taking the social media world by storm. Initially many were sceptic of the platform, especially for use by businesses. Pinterest introduced “pinning” to the internet just two years ago. Since then the platform has become one of the most popular social media […]
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Social Media Facts 2013 In the beginning many were dismissive of social media, seeing it as the online playground of teenagers. This trend was marked by the overwhelming number of teenagers who made up the virtual population of MySpace. Facebook changed everything. With Facebook the demographic shifted quickly from teenagers […]
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A study conducted in 2011 quantified the effect which social media had on the Arab Spring. Whilst the revolution may no longer be televised there is an extremely high chance that it will be tweeted. Furthermore it is equally likely that it will blogged about, texted and according to the […]
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Social Media Marketing Tips Due to the vast amount of social media platforms currently available, providing a consistent marketing strategy which can be utilised on all platforms can prove difficult. Also due to the sheer volume of companies, businesses and individuals making use of social media platforms for marketing purposes, […]
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Funny Social Media Brands A whole thesis could be written about the various factors which contribute to whether a brand is “followable” or not. Which raises the question why do people choose to like brand pages on Facebook or follow companies on Twitter? On the one hand it could be […]
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Flickr Redesign Soon after Marissa Mayer became CEO of the search engine, Yahoo in 2012, she was greeted with a Twitter based campaign. The campaign had one simple request, for a Flickr Redesign in the form of tweets such as “please make Flickr awesome again.” Yahoo was quick to respond […]
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