Search Engine Optimisation and Social Media
Facebook offers different options for you to target your audience in the form of Facebook Pages and Groups. So which one is right for your business or organisation? And with the recent addition of Groups to Pages does this provide you with the ultimate package? Pages vs Groups Before the […]
During it’s first Facebook Communities Summit, Facebook announced that it was rolling out a number of tools and features for its communities. Updates included in this announcement were group insights, membership request filtering, removed member cleanup, scheduled posts and group-to-group linking. So, lets dive into these new features and see […]
What is the Facebook pixel? The Facebook pixel as described by Facebook “is a piece of JavaScript code for your website that enables you to measure, optimise and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices […]
Facebook has long been the cornerstone of many businesses social media marketing strategy. Whilst many page managers are able to competently navigate and make use of their Facebook Page features, there may be a number of the platform’s features which they are not taking full advantage of. To allow small businesses […]
Facebook now offers marketers two advertising opportunities, to help them increase their reach to a larger audience. The two Facebook advertising options are video ads and job targeting ads. Advertising on Facebook is nothing new. Currently a large number of businesses, both big and small, invest in Facebook advertising as […]
Facebook Ad Sets Prior to the recent changes, the Facebook Ads structure offered users a simple two level structure, Campaign and Ads. The Campaign option was used to set up the start and end dates for an Ad Campaign, in addition to the daily and overall budget of the campaign. […]
Glossary Of Facebook Ads Facebook advertising is an extremely powerful tool, it can also be complicated. Due to the numerous terms and features which are included it can be difficult to learn how to take full advantage of the Facebook ads service. Due to this a glossary of terms and […]
Facebook Changes It’s User Interface In March 2014 Facebook announced their intention to unroll a major redesign to their social media platform’s homepage and Newsfeed. The platform released a “revised” version of their Newsfeed in 2013, which according to an article written during March 2014 by MarketingLand was well received. […]
Successful Facebook Posts When it comes to Facebook posts it is not a matter of quantity, in some cases quantity, whether it is too much or too little can actually be negative. Successful Facebook posts can be quantified in two ways, is the post being interacted with and are users […]
Facebook Insights Glossary Due to the scope of terms associated with Facebook Insights, it is easy to confuse these terms, both in terms of what they mean and the function they perform. Unfortunately, Facebook is not particularly forthcoming in providing a description of the Facebook Insights terms. Due to this […]